giving you a lot of reasons for this most of which they seem to believe was superstorm sandy that hit the big shopping areas and 5 lot of the big -- a lot of the big population centers on the east coast, and people there in new york, new england did not shop, and that was sufficient enough to bring down the numbers nationwide. there was a built of a rebound prior to christmas, but not enough to put us back on track for what the national retail federation says is their prediction for the holiday shopping season. 4.1% growth over last year, $586 billion season, but others say, no, nrf is off, and, in fact, shopper trek on monday revised from 3.3% to 2.5% growth. expect to see big sales, especially when you consider, nrf says, i think, that retailers make anywhere from 20% to 40% of revenue in the holiday shopping season, could be bad news for a lot of people. ashley: could indeed. adam, thank you very much. >> yep. ashley: there's a holiday hangover today, no doubt about, that but they have to help customers know when a sale is a sale. scott, bbc capital markets retail analyst joining m